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PIZZA HUT SERVES UP HAPPINESS THIS CHINESE NEW YEAR WITH THE ALL-NEW CHEESE-SANG CHEESY BITES

Sharing happiness this festive season and encouraging Malaysians to spread the joy with others

PETALING JAYA,22 January 2018 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain launches its first ever Cheese-Sang Cheesy Bites, as a way of bringing happiness to the table this Chinese New Year season. With this launch, Pizza Hut invites Malaysians to spread a little happiness to their loved ones and share in each other’s joy.

This limited-edition pizza will be available nationwide in January and February 2018 and through dine-in, delivery and take-away.

The Cheese-Sang Cheesy Bites comes complete witheighteen generous bites full of oozing cheddar and mozzarella cheese and topped with crispy fried tempura king prawns, pineapples on a bed of creamy salted egg sauce.

This Chinese New Year, Pizza Hut is encouraging Malaysians to pause and take time to do something that makes them or others happy wherever they may be. Malaysians live in a multicultural society where everyone regardless of race or religion can enjoy some happy times together.

Merrill Pereyra, Chief Executive Officer of QSR Brands (M) Holdings Bhd said, “As the leading  pizza  chain  in  Malaysia,  we  pride  ourselves  in  being the brand  that  connects people  to  enjoy  the  happy  times  as  they  share  a  great  pizza  together.  This  Chinese New Year shouldn’t be any different. With the festive season upon us, you’ll notice many people taking part in the ‘Yee Sang’ tradition, otherwise known as the Prosperity Toss to usher in the New Year. It’s in this season  where  family  and  friends  come  together  to  toss  a  dish  while  sharing  in  each other’s joy. Our Cheese-Sang Cheesy Bites is inspired by that and part of our decision to marry the ‘Yee  Sang’ concept with pizza. It’s our own way of bringing cheer to our customers.  We  know  that happiness  is  contagious.  It  spreads  to  people  and  amplifies regardless of race or religion and that’s how we believe we can impact society –through the Cheese-Sang Cheesy Bites,” he added.Whether it’s being purchased ala carte at RM38.00 for a regular size or as a combo, the Cheese-Sang Cheesy Bitesis the perfect meal for Malaysians to get in the festive spirit and celebrate the New Year with a fun and unique twist to the ‘Yee Sang’ tradition.

Pizza Hut generously offers three combos: Golden Prosperity Meal, Double Happiness Meal  and  Double  Fortune  Meal  that  are  priced  reasonablyat  RM78.80,  RM45.80  and RM42.80,  respectively.  The  Golden  Prosperity  Mealfor  four  to  five  people  includes  a regular-sized  Cheese-Sang  Cheesy  Bites  pizza,  an  addition  of  one  regular-sized pan/hand-stretched  Favourite  pizza,  a  plate  of  salted  egg  prawns,  an  appetiser,  four drinks  and  four  ice  creams.  The  Double  Happiness  Meal  for  two  to  three  people includes  a  choice  of  either  a  regular-sized  Cheese-Sang  Cheesy  Bites  pizza,  a pan/hand-stretched  Supreme  pizza  or  Favourite  pizza,  one  appetiser  and  two  drinks while  The  Double  Fortune  Meal  for  two  to  three  people  comes  with  a  regular-sized Cheese-Sang  Cheesy  Bites  pizza,  two  cream  of  mushroom  soups,  one  appetiser  and two drinks.

*Prices  for  the  Cheese-Sang  Cheesy  Bites  pizza  and  its  combos  may  vary  depending  on location.

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About QSR Brands (M) Holdings Bhd (QSR Brands)

A franchisee of close to 780 KFC restaurants in Malaysia, Singapore, Brunei, India and Cambodia, it is also the operator of Pizza Hut in Malaysia and Singapore, with more than 391 restaurants and delivery concepts in Malaysia and 80 restaurants and delivery concepts in Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. Thismakes QSR Malaysia a fully-integrated food operator. QSR and its subsidiaries guarantee full halal compliance to customers in all the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) as well as other food safety authorities in other markets and strictly adheres to MS1500:2009.



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