PIZZA HUT SERVES UP HAPPINESS THIS CHINESE NEW YEAR WITH THE ALL-NEW CHEESE-SANG CHEESY BITES
Sharing happiness this festive season and encouraging Malaysians to spread the joy with others
PETALING JAYA,22 January 2018 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain launches its first ever Cheese-Sang Cheesy Bites, as a way of bringing happiness to the table this Chinese New Year season. With this launch, Pizza Hut invites Malaysians to spread a little happiness to their loved ones and share in each other’s joy.
This limited-edition pizza will be available nationwide in January and February 2018 and through dine-in, delivery and take-away.
The Cheese-Sang Cheesy Bites comes complete witheighteen generous bites full of oozing cheddar and mozzarella cheese and topped with crispy fried tempura king prawns, pineapples on a bed of creamy salted egg sauce.
This Chinese New Year, Pizza Hut is encouraging Malaysians to pause and take time to do something that makes them or others happy wherever they may be. Malaysians live in a multicultural society where everyone regardless of race or religion can enjoy some happy times together.
Merrill Pereyra, Chief Executive Officer of QSR Brands (M) Holdings Bhd said, “As the leading pizza chain in Malaysia, we pride ourselves in being the brand that connects people to enjoy the happy times as they share a great pizza together. This Chinese New Year shouldn’t be any different. With the festive season upon us, you’ll notice many people taking part in the ‘Yee Sang’ tradition, otherwise known as the Prosperity Toss to usher in the New Year. It’s in this season where family and friends come together to toss a dish while sharing in each other’s joy. Our Cheese-Sang Cheesy Bites is inspired by that and part of our decision to marry the ‘Yee Sang’ concept with pizza. It’s our own way of bringing cheer to our customers. We know that happiness is contagious. It spreads to people and amplifies regardless of race or religion and that’s how we believe we can impact society –through the Cheese-Sang Cheesy Bites,” he added.Whether it’s being purchased ala carte at RM38.00 for a regular size or as a combo, the Cheese-Sang Cheesy Bitesis the perfect meal for Malaysians to get in the festive spirit and celebrate the New Year with a fun and unique twist to the ‘Yee Sang’ tradition.
Pizza Hut generously offers three combos: Golden Prosperity Meal, Double Happiness Meal and Double Fortune Meal that are priced reasonablyat RM78.80, RM45.80 and RM42.80, respectively. The Golden Prosperity Mealfor four to five people includes a regular-sized Cheese-Sang Cheesy Bites pizza, an addition of one regular-sized pan/hand-stretched Favourite pizza, a plate of salted egg prawns, an appetiser, four drinks and four ice creams. The Double Happiness Meal for two to three people includes a choice of either a regular-sized Cheese-Sang Cheesy Bites pizza, a pan/hand-stretched Supreme pizza or Favourite pizza, one appetiser and two drinks while The Double Fortune Meal for two to three people comes with a regular-sized Cheese-Sang Cheesy Bites pizza, two cream of mushroom soups, one appetiser and two drinks.
*Prices for the Cheese-Sang Cheesy Bites pizza and its combos may vary depending on location.
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About QSR Brands (M) Holdings Bhd (QSR Brands)
A franchisee of close to 780 KFC restaurants in Malaysia, Singapore, Brunei, India and Cambodia, it is also the operator of Pizza Hut in Malaysia and Singapore, with more than 391 restaurants and delivery concepts in Malaysia and 80 restaurants and delivery concepts in Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. Thismakes QSR Malaysia a fully-integrated food operator. QSR and its subsidiaries guarantee full halal compliance to customers in all the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) as well as other food safety authorities in other markets and strictly adheres to MS1500:2009.
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