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PIZZA HUT REIMAGINES FUN WITH CHICKEN CHEESY BITES

Reintroducing the enjoyable mealtime, now with extra cheese

KUALA  LUMPUR,16  November  2017 – Pizza  Hut,  the  leading  pizza  chain  in Malaysia,  announces  the  comeback  of  an  all-time-favourite  Chicken  Cheesy  Bites pizza,  adding  to  the  mix  of  a  new  generation  dining  experience -one  that  encourages people to have fun, interact and spark interactionswith one another during mealtime.

This  limited-edition  pizza  will  be  available  nationwide  between  October  to  December 2017.

This  time,  Chicken  Cheesy  Bites  pizza  continues  to  woo  diners  with  its  generous eighteen  bites  full  of  oozing  cheddar  and  mozzarella  cheese,  topped  with  delicious chicken  pepperoni,  chicken  meatballs  and  shredded  chicken  on  a  bed  of  tomato  salsa sauce and extra creamy cheese.

With the tagline, “More Cheese, More Ways to Eat, More Fun”, the Chicken Cheesy Bites  pizza  is  not  only  amouthwatering  feast for  the  family  but  also  a  playful  invitation for  all  family  members  to  let  loose,  have  fun  and  connect  with  each  other  to  enjoy  the meal  together.  From  popping  the  bites  to  sticking  them  to  your  fingers,  there  are  no rules on how to eat it -the only rule is to have fun!

Merrill Pereyra, CEO of QSR Brands (M) Holdings Bhd expressed: “At Pizza Hut, we’re bringing  back  the  popular  Chicken  Cheesy  Bites  pizza -with  a  twist.  In  Asian  families, mealtimes   are   usually   filled   with   rules   and   etiquette,   sometimes   turning   joyous occasions like family dinners into a somber, and boring affair. Further, in today’s digital era where gadgets take centre stage at the dinner table, people are often absorbed into their own world and don’t connect with the people around them.

With Chicken Cheesy Bites pizza, we are reimagining the dining experience and giving people  a  reason  to  interact  and  have  fun  with  one  another –all  for  the  love  of  smiles, which  Pizza  Hut  is  all  about!  Chicken  Cheesy  Bites  is  all  about  the  oozing  cheese in individual popping bites, designed for maximum fun and yumminess from one mouth to next,” he added.

Pizza Hut  will be introducing the  next  wave in  its product innovation to compliment the Chicken  Cheesy  Bites  pizza;  Cheesy  Dip –a  thick  and  creamy  cheese  sauce  for  a richer Chicken Cheesy Bites pizza experience. Ensuring double the cheese, for double the fun, Cheesy Dip will be available on 15 November onwards.

The new Chicken Cheesy Bites pizza can be purchased via ala carte orders at RM35.50 for a regular size while combo options are also available through delivery, take-away or dine-in experience.

Pizza  Hut  generously  offers  two  combos  for  two  and  four people  dining  in,  priced reasonably  at  RM37.90  and  RM69.90  respectively.  Chicken  Cheesy  BitesCombofor two  people  includes  a  regular-sized  Chicken  Cheesy  Bites  pizza,  two  cream  of mushroom soups, two drinks and an appetiser, while Chicken Cheesy Bites Combo, for a group of four can enjoy an addition of one regular pan/hand-stretched favourite pizza that  comes  with  four  cream  of  mushroom  soups,  four  drinks,  four  ice  creams  and  2 appetisers.

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About QSR Brands (M) Holdings Bhd (QSR Brands)

A franchisee of close to 780 KFC restaurants in Malaysia, Singapore, Brunei, India and Cambodia,  it  is  also  the  operator  of  Pizza  Hut  in  Malaysia  and  Singapore,  with  more than 391 restaurants and delivery concepts in Malaysia and 80 restaurants and delivery concepts in Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well  as  a  host  of  ancillary  businesses  including  baking,  commissary  and  sauce production.  This  makes  QSR  Malaysia  a  fully-integrated  food  operator.  QSR  and  its subsidiaries guarantee full halal compliance to customers in all the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) as well   as   other   food   safety   authorities   in   other   markets   and   strictly   adheres   to MS1500:2009.

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