PIZZA HUT LAUNCHESLONG-TERM CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMME:‘HUT TO HEART’
Bringing smiles to the larger community by focusing efforts on combating cancer
KUALA LUMPUR, December 8, 2017 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’ No. 1 pizza chain today announced the launch of its CSR initiative: ‘Hut to Heart’. The new long-term initiative to champion social good will focus on fighting against Malaysia’s third leading cause of premature fatality: cancer.
Pizza Hut has been in Malaysia for 35 years and has grown to more than 350 restaurants nationwide, largely thanks to the support of the Malaysian community. Looking for a meaningful way to give back to society, the brand looked for ways that it could make a wide impact on society and touch the lives of as many Malaysians as possible. As Pizza Hut celebrates its 35th Anniversary this year, it continues to put smiles on customers’ faces not just through freshly baked pizzas but through its ‘Hut to Heart’ CSR initiative.
Speaking at the event, Ybhg. Datuk Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Berhad shared, “Corporate Responsibility is something that we’re very passionate about -it is not just about doing good for the community, but empowering and equipping our community with skills to live life to the fullest. In hopes to improving life and our communities, we stand by its mandate to carry out all CSR initiatives in areas like sports & youth development, education, caring for the unfortunate community and more.”
Mr. Merrill Pereyra, Chief Executive Officer (Restaurant Division), QSR Brands (M) Holdings Bhd stated, “We chose cancer because of its prevalence in Malaysia, but also because cancer affectsnot only the patient but reaches beyond and impacts the quality of life of family and loved ones around them as well. The good news is that 30% to 50% of cancer diseases can be prevented if detected early enough and that’s where we want to help, by spreading awareness of early detection.”
‘Hut to Heart’ Initiative
The ‘Hut to Heart’ initiative aims to empower Malaysians to live a happier and healthier cancer-free life shared with their loved ones and community. In order to do so, Pizza Hut is helping in the fight to minimise cancer cases amongst Malaysians by investing into creating greater awareness on preventive screenings and access to treatment.
“Before we embarked on this CSR initiative, we started with a sincere intent to a deeper understanding of the people we want to empower, to address the issues they want to resolve. Cancer immediately stood out to us because it is a disease on the rise that affects anyone, at any time, regardless of age, race or gender. A spin of the popular phrase ‘From heart to heart’ -‘Hut to Heart’ establishes the premise that every cause the brand undertakes must and always come from the heart of everyone in Pizza Hut. It is a commitment from the bottom of our heart,” said Mr. Pereyra.
Under the ‘Hut to Heart’ initiative, there are two identified projects, namely ‘SayangiMu’ in partnership with the National Cancer Society of Malaysia (NCSM) and a collaboration with Hospital Sultan Aminah in Johor.
‘SayangiMu’ Programme, in Collaboration with NCSM
The first of two projects under ‘Hut to Heart’ that will be rolled out is the ‘SayangiMu’ project. Women are the backbone of a family, caring for their families first and putting the needs of their loved ones ahead of their own needs and often neglecting their health. The project name ‘SayangiMu’ itself, represents a call for all women to start caring for themselves and take their health matters into their own hands.
More than 5,000 Malaysian families are directly affected by breast cancer every year and the number is growing by the year. Despite this staggering number, many women still have little to no awareness on breast cancer. Furthermore, up to 70% women in rural communities do not know how to perform a breast self-examination.
Understanding this challenge, Pizza Hut joined hands with NCSM to develop the ‘SayangiMu’ project, a 3-year partnership to minimise breast cancer by raising awareness on the importance of preventive screenings amongst women while bridging the gap between rural areas on accessibility to get preventive screenings.
Dr. Saunthari Somasundaram, President of NCSM said, “It is our mission to educate, care and support Malaysians nationwide with the overarching vision of living in a world without cancer. This is why we are excited to be working with Pizza Hut on the ‘SayangiMu’ project. Together, we will collaborate to ensure that we reach out to as many Malaysians to achieve our joint goal of educating people on the importance of preventive screenings.”
The ‘SayangiMu’ project is designed to raise awareness and educate women about the importance of early prevention of breast cancer. In-store and online communications through #Sayangimu, developed together with breast cancer survivors and influencers who have personally encountered cancer will be used to raise awareness on the importance of early detection screenings.
Pizza Hut will also embark on a donation drive to raise RM300,000 to provide fully sponsored early detection screenings to 1000 rural woman. This donation drive will be executed through various platforms namely, a special Pizza Hut menu, spare change box located at Pizza Hut outlets, and partnership with suppliers and vendors.
For further information on how the public can contribute to this initiative, please visit: https://www.pizzahut.com.my/en/csr/sayangimu-howyoucanhelp
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About QSR Brands (M) Holdings Bhd (QSR Brands)
A franchisee of close to 780 KFC restaurants in Malaysia, Singapore, Brunei, India and Cambodia, it is also the operator of Pizza Hut in Malaysia and Singapore, with more than 391 restaurants and delivery concepts in Malaysia and 80 restaurants and delivery concepts in Singapore. In addition to its restaurant operations,it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. This makes QSR Malaysia a fully-integrated food operator. QSR and its subsidiaries guarantee full halal compliance to customers in all the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) as well as other food safety authorities in other markets and strictly adheres to MS1500:2009.
About National Cancer Society of Malaysia (NCSM)
The National Cancer Society Malaysia (NCSM), also known as Persatuan Kebangsaan Kanser Malaysia was established in 1966 under the laws of the Malaysian Societies Act and Registrar of Societies Malaysia. NCSM is the first not-for-profit cancer organisation in Malaysia that provides education, care and support services for people affected by cancer. Being the only charitable organisation that provides a holistic cancer support to patients and caregivers,NCSM supports patients in understanding and dealing with cancer in various phases through its five cancer centres –the Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, Quit Smoking Clinic and the Children’s Home of Hope and has branches in six states, i.e. Johor, Negeri Sembilan, Melaka, Perak, Penang and Sarawak.
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